function first
intentional decisions
visual craft
human layer
I started in print, designing album covers, promo, and apparel, shaping visuals that carried identity and mood. That path led me into the web during the Flash era, when design, motion, and code began to blur together. I explored interaction, animation, and front-end work, always grounded in visual thinking and how things feel in motion.
Over time, the work shifted. It became less about individual pieces and more about how everything connects. I moved into product design, focusing on structure, systems, and experiences that need to scale and hold together. Today, I bring it all together, using generative tools and AI-assisted coding to design and build products, creative systems, and digital experiences.
Freelance
Now · Remote
Working across product, visual systems, and emerging tools. Combining design, code, and generative workflows to prototype, build, and scale ideas across product, marketing, and digital content.
Life Force Academy
2023–2025 · Nevada City, CA
Led the redesign of a wellness learning platform across public and logged-in experiences. Focused on onboarding, membership flows, and content discovery. Introduced a practical design system aligned with engineering. Partnered closely with product and devs in agile cycles to improve clarity, engagement, and flow.
Disney Parks, Experiences & Products
2020–2022 · Orlando, FL
Designed large-scale products used by millions of guests. Focused on interaction design, accessibility, and system consistency. Contributed to video playback and account experiences, working closely with research and engineering to test and refine shipped features.
Citrix
2019–2020 · Remote
Designed enterprise dashboards and tools, simplifying complex and fragmented workflows. Contributed to shared components and design patterns, partnering with engineers to ensure consistency and scalability across teams.
PwC
2016–2018 · Hollywood, FL
Designed and built internal tools with a focus on usability and performance. Worked closely with engineering to ensure clean implementation, with strong attention to accessibility and detail.
Zimmerman Advertising
2014–2016 · Fort Lauderdale, FL
Led UI and creative for large-scale digital campaigns, including automotive clients. Balanced creative direction with hands-on front-end work, moving fast while keeping execution cohesive across channels.
Kaplan University
2008–2013 · Fort Lauderdale, FL
Designed marketing pages and learning tools during the shift to mobile-first. Focused on clarity, consistency, and evolving accessibility standards.
"Luis is an extraordinary creative mind! I had the pleasure of working with him on various projects at Zimmerman. He was always there to help, give great feedback and input, even under tight deadlines! He's a great problem solver and is able to take on the most challenging projects and manage them with ease. He is a joy to work with and an asset to any company."
"Luis is an example of how a kind and resourceful person is like. It is a pleasure to work with such a pleasant personality who always looks at the bright side and tackled every challenge our team faced. One of the people I'll always want to keep on my contact list."
"Luis does amazing work. I had the fortune of working with him on the Walt Disney World 50th Anniversary project for My Disney Experience mobile applications."
"Working with Luis was a seamless experience. He has a natural ability to take complex content and shape it into clear, engaging user experiences. Thoughtful, collaborative, and deeply creative, he elevates the work while making the process enjoyable for everyone involved."
With over a decade of experience across product design, visual systems, and creative technology, I've worked on consumer and enterprise products at companies like Disney, Life Force Academy, Citrix, and PwC. I started in print, motion, and front-end, which still shapes how I approach design today. I'm Venezuelan-born, educated in the South, with roots in South Florida and now based in the Bay Area. These experiences have shaped how I see people, culture, and the systems I design for. More recently, my work has expanded into a creative technologist space, using generative tools and AI-assisted coding to prototype and build faster, bringing together visual thinking, structure, and execution across product and creative work. Outside of work, I enjoy being in nature — hiking, time in the woods, and the quiet calm of Florida's beaches.
Currently Available
Open to product design, creative technology, and AI-driven experience work.
© 2026 Design and code by Luis Bonilla